1. Give Social a Clear Job in Your Story
In StoryBrand terms, your buyer is the hero, stuck in a noisy feed. Your brand is the guide. Social is where you prove you understand their problem before you ever ask for a meeting.
In this Content Engine, social has three jobs:
- Signal that you understand your buyer’s world and language.
- Show simple before/after stories that reduce risk in their mind.
- Point to one next step: book, reply, or grab a resource.
2. Anchor Content on Buyer Pains, Not Features
Most “AI content” talks about tools. Buyers care about outcomes. Use your top five pains as the north star for everything you post:
- Missed revenue from slow follow-up.
- Messy CRM that hides real pipeline.
- Manual admin that eats into delivery time.
- Unclear performance data across channels.
- Dependence on one or two “heroes” to keep up.
When a post speaks directly to these, the right people feel seen—and they move toward you.
3. Build a Simple 4-Pillar Content Map
Instead of inventing ideas from scratch, SocialGenius rotates four pillars:
- Pain & Pattern: short posts naming common problems.
- Process: simple diagrams or bullet flows that show “how.”
- Proof: client wins, screenshots, and mini case stories.
- Perspective: your take on where the market is going.
Every week gets a mix of all four, so feeds don’t feel repetitive.
4. Use AI to Draft, Humans to Approve
With SocialGenius, AI handles the heavy lift: turning your pains and stories into draft posts. A human owner—often the founder or marketing lead—reviews and tweaks tone, then approves for scheduling.
This keeps voice aligned while removing the blank-page problem.
4.1 Example Weekly Flow
- Monday: AI drafts 10–12 posts based on this week’s focus pain.
- Tuesday: you review, adjust language, add real examples.
- Wednesday: schedule 5–7 posts across platforms.
- Daily: respond to comments and DMs, route leads to CRM.
5. Turn Engagement into Measurable Pipeline
Likes are fine. Pipeline is better. The Content Engine connects with:
- MessageMaster Pro Journeys to follow up with commenters and leads.
- CRM Intelligence to tag and track social-sourced deals.
- CallMaster Pro for “raised hand” call-back campaigns.
That way, a strong post doesn’t just disappear in the feed—it becomes contacts, opportunities, and revenue.
6. Platform Rhythm, One Brand Voice
You don’t need a different personality on every platform. Keep one voice, adjust only the format:
- LinkedIn: 1–2 deeper posts per week + short insights.
- Instagram: carousels that re-use LinkedIn threads.
- X: short, sharp lines that point back to longer posts.
- Facebook: simple stories and proof tailored to local or niche groups.
7. Metrics That Matter for SocialGenius
Focus on numbers that connect to pipeline:
- Profile visits from target roles and industries.
- Replies, DMs, and “can we talk?” comments.
- Leads created in CRM tagged as “social.”
- Opportunities and revenue tied to those tags.
8. Implementation Checklist
- List your top five buyer pains in one place.
- Define four content pillars that map to those pains.
- Connect SocialGenius to your posting tools and CRM.
- Set a recurring weekly “review & approve” block.
- Tag all social-sourced leads and review results monthly.
9. What Life Looks Like with a Real Content Engine
Instead of last-minute posts and random bursts of activity, you get:
- Steady visibility in the feeds your buyers actually watch.
- Fewer “we’ve never heard of you” moments on sales calls.
- Clear proof inside your CRM that content is driving pipeline.